An Estonian word to describe charm, enchantment. 

HURM perfume is created using only certified organic ingredients. It is a bottle full of natural charm and smells variously on every human being - highlighting your uniqueness and charisma.

This is the magical Estonia - the muse for the perfumes and place where they are created. 

We donate 1% of every perfume purchase to an environmental organization. The organisation changes every 6 months. At the moment the organization receiving our donation is Fauna & Flora International, which is the oldest wildlife conservation organisation.

Recycling perfume bottles
Our perfume bottles are made of glass, as this is a very strong and durable material it gives us an opportunity to reuse it. Let' s be responsible and friendly to the mother nature! See more from here.