An Estonian word to describe charm, enchantment. 

HURM perfume is created using only certified organic ingredients. It is a bottle full of natural charm and smells variously on every human being - highlighting your uniqueness and charisma.

This is the magical Estonia - the muse for the perfumes and place where they are created. 

We donate 1% of every perfume purchase to an environmental organization. The organisation changes every 6 months. At the moment the organization receiving our donation is John Nurminen Foundation, which protects Baltic Sea and its heritage.

Recycling perfume bottles
Our perfume bottles are made of glass, as this is a very strong and durable material it gives us an opportunity to reuse it. Let's be responsible and friendly to mother nature! See more from here.